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This Techpreneur is helping Retailers Maximize their Marketing Campaigns Using AI

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Be it online, offline or omnichannel, today, retail is all about giving the best customer experience and technology is helping the industry to achieve its newly discovered goal. From frontend to backend, the new age technologies like artificial intelligence (AI) are not just making machines smarter but also business by helping it make optimum use of the allocated resources. After a lot of hits and misses, retailers today understand that they have to become a digitally savvy business to remain relevant in the future. If they fail to do so, their stubbornness will make them irrelevant. This awareness and how digitalization will revolutionize the industry is triggering the shift among retailers to adopt new technology. The company has scaled up from a hyperlocal reward program platform to a technology company helping retailers to maximize their marketing campaigns using AI.


Planning to turn Entrepreneur in 2018: This sector could potentially be inclusive for your solution

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Opinions expressed by Entrepreneur contributors are their own. If you are a newbie entrepreneur looking at starting up a venture with aims of developing smart models for society, then it becomes imminent that the social sectors which could get disrupted to the maximum through your smart models are listed. In this regard, Entrepreneur India interacted with a multitude of industry individuals to decode on potentially disruptive sectors so that you could look at developing solutions by harnessing disruptive technology. Undoubtedly, Indian healthcare now deserves a much-required shot-in-the-arm as far as making facilities accessible and affordable to people across geographies and financial backgrounds are concerned. Here is where your startups could come into leverage technology like Blockchain, the Internet-of-Things ("IoT), Artificial Intelligence (AI), and Predictive Analytics.


How This Fintech Startup is Using Machine Learning to Mitigate Lending Risk

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NPA is one of the largest issues in the lending sector in India, which is why the traditional lenders including the banks and NBFCs are more or less apprehensive to serve the salaried class. With over a decade of work experience in investment banking and private equity, Tushar Aggarwal moved back to India from the US to join as the Everstone Capital. Along with spearheading the firm's retail and financial services portfolio, he was also on the board of two NBFCs where Aggarwal realised the gap in how these companies where underwriting risks as against lenders should approach it. This prompted him to start StashFin. The company has RBI's NBFC license and it focuses on extending personal loans to salaried individuals.


How AI is Relevant for Business Management and Digital Payments?

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With the Indian B2B segment rapidly evolving, it only makes sense that technology-driven models are deployed for effective management of not only specific processes but also entire businesses. Also, with automation and disruptive technology being at the forefront, the need of the hour is for seamless integration of these within business management solutions. When it comes to management of various business processes, smart solutions should be devised for aspects which potentially require micro-management. A classic example here is expense tracking. "AI is accelerating the velocity and ease of payments for consumers," states Rathi to Entrepreneur India.


Can AI and Machine Learning Give a Better Experience in a Spa

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The moment work gets too stressful, all you need is a good spa to relax, refresh and rejuvenate yourself. Identifying an opportunity of opening a tech-enabled spa business, engineer-turned-entrepreneur, Ritesh Reddy embarked on an entrepreneurial journey in 2008 to give India, its largest spa stopover ever. The company which started a decade ago has now expanded its business in more than 27 cities in India and 8 cities in Middle East. In an interaction with Entrepreneur India, Reddy talked about how the brand has been able to become a tech disruptor in the wellness industry and what has built the company's reputation over the years. O2 Spas gained its momentum in the market in less than a year.


How this Agritech Startup is Trying to Solve the Indian Agrarian Crisis

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For years and years, after every agricultural produce, Indian farmers have bundled up their produce, stacked them in trucks and moved to the mandis in their district with hopes to sell at a fair price. However, many a times, they are forced to go back with their produce either because of the interference of middlemen offering them a lower price or the quality failing to pass the test. According to studies, 54.6% of the Indian population is engaged in agriculture and allied activities (census 2011) while the contribution to the country's Gross Value Added accounts to 17 per cent. Needless to say, the Indian Agriculture industry forms a major part of the economy. The challenges and opportunities in the industry has opened the gateway to entrepreneurship, leading to the formation of various agritech startups.


How Artificial Intelligence Technology Will Change Our Lives

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There is no doubt that technology has made our lives better, convenient and easier. We are lucky to live in the era where the new emerging technologies like AR, VR and AI are offering an immersive digital experience through their products. From AI robot to unique VR headset, these creations are the next big thing in the tech world. Entrepreneur India spoke to few experts to know which sectors will be using AI in coming years. Distributing content to right people is of critical importance to attract high traffic.

  Country: Asia > India (0.28)